In this age of market competition, brands must gain consumer trust and be socially responsible. CSR or Corporate Social Responsibility enables large and small businesses to bring entice positivity that is limited not only to their compliance policies but also be more supportive of their existing and potential audiences.
When a customer avails the services of a socially responsible brand, they feel like doing their part by encouraging social change. Consequently, CSR helps brands in developing their trust and presence among their customers by caring about social causes such as climate change, diversity, equity and inclusion.
With that being said, here are some of the reputable brands that have evaluated the CSR impact and doing it successfully:
The CEO of this major search engine brand, Mr. Sundar Pichai has ensured with his soft and outspoken nature that his brand is trusted heavily for its environment-friendly campaigns. The company has also never shied away from taking its stance on Donal Trump’s anti-Muslim remarks. In 2018, Google managed to get the Reputation Institute’s highest CSR score, owing to its data centers consuming 50% less energy compared to others on the list.
Johnson & Johnson
If there is a major brand that has earned the tag of “socially responsible” through innovative approaches, it is the healthcare giants Johnson & Johnson. From consistently seeking out power via renewable sources to reducing pollution, they have been an excellent example of CSR to brands that look for social impact consulting, as their sole initiative over the past decades has been reducing their impact on nature.
Coca Cola
Coca-Cola has always been a strong advocate of sustainability in key areas such as agriculture, packaging, water usage, product quality and climate. In fact, the company’s objective is to establish a “world without waste” for which they have allocated heavily for collecting and recycling used bottles.
Bosch
A circular organization focused on reducing its influence over the ecosystem, Bosch has clearly laid out its policies particularly on water usage and climatic actions. With ambitious goals of sustainability and protecting natural resources, Bosch has now 400 climate-neutral locations paving the foundation for other companies, making it one of the leading brands that have successfully analyzed the CSR impact. The company is currently looking forward to reducing purchased goods and product usage.
Wells Fargo
During the COVID-19 pandemic, Wells Fargo came out responding to global and native support by donating $6.25 million. Besides, the company has kept a donation margin of up to 1.5% of its net revenue each year which is granted to charitable causes that encompass more than 14000 nonprofit agencies. Being a strong symbol of philanthropy, Wells Fargo has also ensured financing incubators (renewable energy and plant science) and food banks to streamline the market for more start-ups.
Conclusion
To sum up, the above-mentioned list of brands showcases how companies can utilize their corporate social responsibility and improve the lives of others. If you are seeking an audience-centric marketing campaign, get in touch with social impact consulting experts and ensure generating a sense of trust about your brand in potential customers.
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